Smart Podcast Marketing

I've been looking into the legal ramifications of podcasting, and I came across some interesting material. Follow the link above to the article which includes the below:

"Radio stations and content providers are taking notice of podcasting and making their own content available on the Internet. Within the last few months, NPR, BBC and a number of local radio stations have started to package their on-air programming into podcasts. Traditional broadcasters and programmers are beginning to realize that providing "a podcast a day" can draw listeners to their websites and introduce listeners to new music. Copyright law basics."

Read on, as I did, for interesting insights. I'll be writing more on this over the coming days and weeks, as it's something that really impacts podcasters -- but a lot of us don't realize it.

Maybe I'll put together a legal guide for podcasters (all proofed and approved by a real lawyer, of course).

Stay tuned...