Smart Podcast Marketing

Okay, so there's this new podcast out there for Podgrrls.net -- Divalicious -- amazing ambient, tasty trance, groovy global beats, all girls all the time. And I put up the RSS file on Podgrrls.net and neglected to test the link.

Turns out the /rss/ directory was protected because I'd been testing something earlier, and I had been posting the RSS feed files to /ff/ and /wim/. It's an easy thing to do, when things are changing rapidly, to forget that you changed some sort of configuration. And it's the kind of thing that often gets ignored by the rest of the folks out in the world, 'cause they don't know/care about configuration issues 'n' such.

But if you're running the show, and you post something out there, make sure you check your link(s), so that your promotional initiative(s) are not in vain. It's altogether too easy for people to go elsewhere (permanently) if something blows up in their face, right out of the gate.

I cannot emphasize enough it is vital that your stuff works, the first time people try it out. Especially if it's an emerging technology like podcasting.

It's just too easy to lose people, otherwise.