Smart Podcast Marketing

Just a note to remind you that your RSS feed file offers you an excellent chance to catch people's attention, turn them on to your podcast, and convince them to subscribe to your feed for more. That text you put in the description field will show up in people's podcatchers, as well as many podcast directories, so the words you use in there are very important.

Don't leave typos uncorrected.
Make sure the link to your site is functional.
Give your (potential) subscribers enough information to want to listen -- and subscribe -- and come back for more.

RSS text is a great way to highlight your podcast. Don't assume that because it's text, it's less important than your audio. If you skimp on the text, folks may never even hear the audio.